The Fixery

Group - RMIT Graduate Student - March to June 2025

I co-designed The Fixery, a speculative design project envisioning repair hubs across Melbourne, Australia. I focused on social innovation and branding strategies to encourage community engagement. Our work explored how local repair can dismantle toxic systems of overconsumption, hyper-individualism, and loss of cultural knowledge. I developed the brand identity for The Fixery using Figma, InDesign, and Illustrator.

We decided to focus on repair as a way to reduce the increasing amount of waste accumulating on the Earth.

This informed the basis of our project’s proposal: How might we engage busy working adults in metropolitan Melbourne by making the repair of household goods feel accessible, convenient, and personally rewarding?

We first analyzed the barriers and enablers to repairing items relating to emotional, technical, value, and legal aspects to understand the value proposition of our design.

Analysis from Terzioglu, N. and Svensson-Hoglund, S. (2020)

Aria
The Innocent

Age:
24 

Bio:
Wants to do the right thing, but doesn’t know where to start.

Goal:
Reduce waste, shop less, live more sustainably.

Pain Point:
Doesn’t know who to trust for repair, can’t do it herself.

Need:
Visible, trusted community repair options near work or uni.

Motivators:
Seeing friends do it, a clear impact on the environment and social proof.

We used our research on repair trends in Melbourne to create a user persona for our project.

Generated Image Prompt:
Aria – The Innocent [Digital image] (2025) ChatGPT

After researching the problem, we conducted an initial round of ideation.

We came up with a collection of ideas that we then compared to current precedents on a radar diagram to understand how our designs compare to current solutions concerning the enablers for repair.

Upon creating this radar diagram, we realized there was a gap towards Accessibility & Convenience present in the precedents we identified. Therefore, we determined there was a need in this area for our project to address.

We also prioritized Community as a characteristic for our design, as our research identified that theme as an important part of making impactful change.

We then analyzed our ideas with a leverage points diagram to understand what impact they may have on repair culture in Melbourne. We discovered that our FixSpaces idea could have the most impact while also integrating our other ideas as sub-components of FixSpaces.

As such, we decided to continue with FixSpaces as our main concept for this project, which developed our idea into The Fixery.

The Fixery is a collection of repair hubs constructed from shipping containers that create a culture of repair by retrofitting symbolically capitalistic objects and dismantling toxic systems to reimagine how Melbourne repairs and connects.

Reduce Consumption
Encourage Collectivism
Save Cultural Knowledge

The Fixery will have a website and mobile app to provide information about the physical repair hubs and allow individuals to sign up for repairs at home.

Reduce Consumption
Encourage Collectivism
Save Cultural Knowledge

I drew inspiration from bakeries and breweries, trustworthy and familiar establishments with iconic imagery for logos and stickers. The image on the left displays a collection of iterations I created as the potential logo for The Fixery, inspired by the brewery and bakery logos I found on Shutterstock and Adobe Stock.

The Fixery’s branding is designed to be vibrant and locally relevant to Melbourne. This city is iconic for its abundance of graffiti, street art, and stickers plastered in public areas such as bathroom doors and street poles.

The palette I created is a vibrant orange and neon blue to represent the grit and energy of Melbourne’s urban identity. I also chose typography that is modern, clean, and approachable to pair with the logo.

The intention of the branding is to create both a reliable public service and a community-led movement. As such, The Fixery’s aesthetics are rooted in care to help people not only see repair as a solution, but as something joyful and collective.

WORK

CONTACT