Jaded London Redesign
Web Design Speculative Project - April 2025
I redesigned the Jaded London website to enhance user experience, making navigation more seamless and the interface more intuitive. This project focused on improving the homepage, standardizing navigation, and refining the shopping experience for better usability. The redesign was created using InDesign, Illustrator, and Photoshop.
By improving the site’s organization, my design makes it easier for users to explore collections, find specific items, and shop seamlessly. My design is more intuitive and engaging for both new visitors and loyal customers.
I chose neutral tones for the aesthetic of the website, as those colors were often utilized in Jaded London’s fashion collection. This sleek, muted color palette complements the brand’s edgy aesthetic while creating a more cohesive and sophisticated layout.